SoFo is a trendy area in Stockholm, similar to SoHo in London or NYC. In addition to creating the logo and the brand platform, we created the official website for the area. SoFo is full of small businesses, cozy cafés and quirky little shops, many of them without their own website. The idea here is a big site where each business manages its own account under the SoFo umbrella, thus acquiring an online presence.