For Wieden+Kennedy London. In London you’re never more than 5 feet from a rat. Just like us, they always seem to be in a hurry. A comment on the London lifestyle, the rat race was an installation on Brick Lane featuring live rats, living in a tube paradise representing east london’s tube system. In the tubes are webcams broadcasting live on the internet. The project was very successful, the rats getting over 1000 friends on facebook in the first 3 weeks. With Anna Murray, Luke Forsythe and Mel Elliott. By the way, rats are ticklish, and they can laugh too.