”In ancient times the beauty of the gods was unreachable for mere mortals.” – Xlash.  Xlash, a cosmetic brand working with the latest technology in eyelash enhancing serums had outgrown there brand guidelines and needed our help to streamline there communication. With a existing established brand but with struggling communication we gave them the tools to be able to communicate more effectively and uniformly. By giving them typography rules, tone of voice, a clear brand story, values and much more Xlash now have a stable foundation to base there communication on and the tools to communicate as one company!